Who we are
MSLGROUP The Practice, previously known as THE PRACTICE, was born in 2006 from a dream: to become the best PR agency on the market and to set new standards in public relations. With keen passion and hard work, this dream came true.
We are strong experts in communication, with focus on public relations and digital. With a solid culture of research and planning, we design inspiring ideas that protect and strengthen the reputation of our clients.
We believe in “Results through Creativity”, which is both our motto and our mantra. In our 8-year history so far, we created and implemented hundreds campaigns that not only achieved the communication objectives, but also had a positive business impact for our clients.
We are the most awarded Romanian PR agency, having received local, regional and global recognition, with over 160 awards and nominations. More than 50 different campaigns were acclaimed in competitions such as Cannes Lions, the Global and EMEA Sabre Awards, IPRA Golden World Awards, European Excellence Awards or the Romanian PR Awards.
MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India, as well as Europe. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about our network:MSLGROUP